Copywriting and Business Book Reviews
Steal the knowledge and experience of the best copywriters ever and grow your business quickly.
How to Sell When Nobody's Buying by Dave Lakhani is a modern practical guide that helps you learn proven and effective techniques of modern salesmanship.
The old selling techniques are not fruitful any longer because the world has become a different place. The Internet has changed the way we com...
In a time when every organization struggles to adapt to the fast-paced technological changes and processes, author Oleg Konovalov invites you to dive deep into the heart of your company and consider the psychological aspects that strengthen or weaken your organization and understand why poor perform...
If your aim is to have a thorough understanding of human psychological behavior and social processes behind public communication this book is a must-read. After years of research Author Jonah Berger has developed his own techniques to design a campaign and make it spread with a life of its own.
Hu...
Buylogy: Truths and lies about why we buy by Martin Lindstrom explains how neuro-science provides reliable information about our mind activity during the process of purchasing. He emphasizes the importance of determining the conscious and subconscious influence during that activity.
For author Li...
All human relationships and transactions can be improved following Hogan's smart advice. He teaches you to sail the turbulent social waters of human relationships and be seen as thoughtful, caring and successful. This way you constantly attract people who will love to interact with you.
One of the...