Copywriting and Business Book Reviews
Steal the knowledge and experience of the best copywriters ever and grow your business quickly.
If your aim is to have a thorough understanding of human psychological behavior and social processes behind public communication this book is a must-read. After years of research Author Jonah Berger has developed his own techniques to design a campaign and make it spread with a life of its own.
Hu...
Buylogy: Truths and lies about why we buy by Martin Lindstrom explains how neuro-science provides reliable information about our mind activity during the process of purchasing. He emphasizes the importance of determining the conscious and subconscious influence during that activity.
For author Li...
All human relationships and transactions can be improved following Hogan's smart advice. He teaches you to sail the turbulent social waters of human relationships and be seen as thoughtful, caring and successful. This way you constantly attract people who will love to interact with you.
One of the...
Book Hooked: How To Build Habit-Forming Products presents a detailed description of the hooked model. Today span attention is shorter than ever, competition for users' consideration fierce and to keep them coming back to you over and over again quite difficult.
For that reason, the hooked model h...