Tips to Promote your Small Business Online Effectively

What is Value Proposition?

A value proposition is a statement that tells customers what exclusive advantage they’ll get when they purchase your products, services or solution.

The value your offer should meet customers’ need, provide a superb customer experience and meet their expectations.

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The topic cluster model is a SEO content strategy that groups articles around a particular topic. Internal links from and to a pillar page connect them all.

The topic cluster strategy helps you meet visitors' search query expectations much better, while visiting your website.

Readers move...

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Direct response advertising and brand advertising are two types of ads widely used. Although both of them are part of marketing communication, and their common purpose is to entice prospects and eventually makes a sales, these two kinds of advertising are quite different.

What’s Brand Advertising

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What is Branding in Business?

Branding is the experience and heart-to-heart connection your product creates when clients consume it.

A product is an object with a container, the product itself, a label and a logo. On the other hand, branding is a perception, the built-on worth your product gi...

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