Copywriting and Business Book Reviews
Steal the knowledge and experience of the best copywriters ever and grow your business quickly.
Start with why by Simon Sinek explains how the passion that drives founders at the beginning makes any entrepreneurship successful but many a times this drive starts to fade away and is almost overlooked by the time they have reached the first level of success.
Author Sinek connects distant co...
A master book of sales and copywriting, Breakthrough Advertising gives you lessons about sales, marketing, human behavior and copywriting.
Author Schwartz provides you detailed steps to go from zero to the highest understanding of mass sales, and use that knowledge to create compelling copy.
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Influence, a New York Times bestseller explains the six principles of persuasion that are used as weapons to persuade people to act in a desired way. These techniques are great resources to win people and be popular.
For marketers, it's among the most important books written in the last past 10...
The Copywriter’s Handbook is an essential, simple and well-written must-have for any new and experienced copywriter because author Bly describes in a simple and concise language the steps to follow to create copy that sells.
Bly claims that the essential tasks your copywriting should achieve t
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Author Wheeler is the creator of the five Wheeler points and his own principles for advertisement. He coined the so well-known phrases: "Sell the sizzle, not the steak." , “What will it do for me?”.
He also introduced the idea that a sales person has to see the product through the EYES OF THE...