35 Amazing Copywriting Resources
Turborcharge your copywriting with these invaluable resources and increase your revenue easily
July 19, 2020
Find here a great compilation of the most relevant resources you can find to increase your understanding of business, sales, marketing and copywriting.
Marketers, copywriters and entrepreneurs need to polish and refresh their skills from time to time, to keep up with new trends and developments.
These resources can help you become a master of the most profitable types of copywriting and business.
Letting Go Of Words
This book is a practical guide that reveals how to create helpful and easy-to- understand web content. Written in clear a simple language, the book takes the reader from first draft to ready-to-publish web page.
Hooked: How to Build Habit-Forming Habits
Nir Eyal presents a detailed description of the hooked model. Today span attention is shorter than ever, competition for users' consideration fierce and to keep them coming back to you over and over again quite difficult.
For that reason, the hooked model has developed a way to get users engaged and ready to come back willingly to that platform or activity frequently.
The Psychology of Persuasion
All human relationships and transactions can be improved following Hogan's smart advice. He teaches you to sail the turbulent social waters of human relationships and be seen as thoughtful, caring and successful. This way you constantly attract people who will love to interact with you.
Buyology explains how neuro-science provides reliable information about our mind activity during the process of purchasing. He emphasizes the importance of determining the conscious and subconscious influence during that activity.
If your aim is to have a thorough understanding of human psychological behavior and social processes behind public communication this book is a must-read. After years of research Author Jonah Berger has developed his own techniques to design a campaign and make it spread with a life of its own.
Start with Why
Author Sinek connects distant concepts such as limbic brain, culture, business processes and sales as components of a deep interrelationship that assures the building of trust, loyalty and long-term success.
A master book of sales and copywriting, Breakthrough Advertising gives you lessons about sales, marketing, human behavior and copywriting.
Author Schwartz provides detailed steps to go from zero to the highest understanding of mass sales, and use that knowledge to create compelling copy.
Schwartz emphasizes the need of having a profound knowledge of your audience. Being in constant contact with them will let you easily detect changes, new trends and be quick enough to use those new concepts to sell more. Also, he advises you to speak your audience own language to communicate easily and effectively.
How To Sell When Nobody Sells
If you're looking for a plan to kick-start your sales and rekindle your relationship with old customers who have stopped buying from you, this book is for you. Athour Dave Lakhani offers you helpful information. He also guides you to be successful on social media platforms.
The Copywriter's Handbook
This handbook offers you all the information you need to master web copywriting. Author Bly advises you on email marketing, webpage writing, headlines that really work, ways to improve your copy, techniques to improve your email marketing delivery and opening. This book is the best companion to a successful copywriter.
Confessions of an Advertising Man
"For anyone working in the marketing profession, this is an essential text." — Financial Times
A great book for anyone in business. The author deals not only with advertisement but also the way to run an agency successfully, manage people and choose your clients wisely. He just wanted to work with those whose partnership could benefit both sides.
As a business master, Ogilvy created successful campaigns for big firms based on his compelling copy and dedication to illustration.
Author Ogilvy was acknowledged as the "father of advertising" and an innovative genius.
Written in 1923 and still relevant, this book teaches you the principles of advertising and human behavior. Hopkins urges you to use this information to write effective copy and have the certainty that you will sell your product.
The most important message Claude Hopkins gives you, is that advertisement is much more than writing an ad. You should have compelling information about the target audience and use it in your ad.
But, testing is the most powerful part of the process so you will discover what works best, be able to be successful and earn a lot of money.
Common Sense, Direct and Digital Marketing
"Read and re-read it. It contains the knowledge of a lifetime." -- David Oglivy
Close to Ogilvy, Drayton Bird was Vice Chairman and Creative Director Worldwide of Ogilvy and Mather Direct, the world’s largest direct marketing firm.
An expert in direct marketing, his book is full of priceless advice straight from one of the best marketers ever.
Some of the topics included in his book are: the spiral of prosperity, the role of direct marketing, major objectives of direct marketers, the key to profit, unique selling proposition, how to plan your success, how to get ideas and express them persuasively, how to make your creative work virtually foolproof, what you can learn from testing, how to choose an agency.
All in all, an essential guide if you are an online or offline direct marketer.
"For marketers, it's among the most important books written in the last past 10 years". ----Journal of Marketing Research
Influence, a New York Times bestseller explains the six principles of persuasion that are used as weapons to persuade people to act in a desired way. They are: reciprocation, commitment and consistency, social proof, liking, authority and scarcity.
People, overwhelmed with information tend to fall in the trap of making decisions based on generalizations like the ones offered by these techniques.
Cialdini is a well-known university researcher who has written this book as result of his important research and experiment in the field of Psychology.
The Adweek Copywriting Handbook
Sugarman is a living legend and by-God genius at writing copy that sells. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold. This is the best book on copywriting in the entire history of marketing ―Joe Vitale, author, There's a Customer Born Every Minute
Sugarman compiles his copywriting hard-earned secrets and expertise in business in this book, a detailed step-by-step guide suitable for anyone who wants to master copywriting, the chore of advertising.
He points out how important it is the environment of selling you create for your offer and how to squeeze your copywriting skills to create great copy and sell.
Magic Words That Bring You Riches
Ted Nicholas explains you how to discover and use words in such a way that will bring you benefits in all areas of your life.
Information about how to become a good copywriter and beyond turns up in the third section of the book. He includes trainings and materials that will help you deepen your knowledge of copywriting.
Tested Advertising Methods
Tested Advertising Methods is a classic book on advertising that was written in 1932 by John Caples. He was a great copywriter and the author of the famous headline "They Laughed When I Sat Down At The Piano But When I Started To Play!-" This headline was part of a campaign to sell a correspondence course about playing the piano.
Being an engineer, he based his success in testing every variable of his ads. Emphasis on analysis and feedback helped him improve ads' performances constantly.
Creative Advertising is the perfect book to turn you into a highly creative genius. A combination of innovative techniques and hundreds of international advertising case studies provide you with all the information you need to create your next successful ad.
Each chapter presents conceptual directions and methods to create breath-taking ads. The smart arrangement of diagrams, pictures and words make the book an inspiring resource for any advertiser who wants to thrive in his field.
How To Write Great Copy For The Web
This is the ideal book for entrepreneurs or small business owners who want their website to look professional and effective without spending a fortune.
Author Spencer shows you the difference between writing for the web and traditional media, and guides you in the usage of headlines,bullets, quotes and much more.
The book focuses in creating a reader-centered text is paramount to grab their attention and then, apply persuasive techniques that take readers to take action immediately.
I recommend this book to any sales professional or marketing person as one of the most informative, entertaining and insightful books on selling I've had the privilege of reading. --Peter Morris, former Chairman Success Magazine --Peter Morris, former Chairman, Success Magazine.
The book presents the 30 most striking triggers that help any sales person inspire and persuade people to buy from them. They are explained in easy-to-read chapters and can help sales people to improve their skills and earn lots of money.
Yes! 50 Scientifically Proven Ways To Be Persuasive
"This easy-to-read summary of the social-psychological research on persuasion really does tell people how to get to 'yes.' Since we are all selling something, including ourselves, all the time, everyone can, and will be, reading this amazing book." -- Jeffrey Pfeffer, professor, Stanford Graduate School of Business, and author of "What Were They Thinking? Unconventional Wisdom About Management"
Yes! is a great book about human behavior that shows readers how to put psychological principles into action to persuade people to say Yes to you. The chapters start with particular research cases together with the conclusion they reached. Then, they show you how to use this new knowledge to your advantage in everyday life.
The Robert Collier Letter Book
One of the best book to instruct you in the art of writing successful sales letter. Written in 1931, the basic techniques he applied then are still the most important ones to write compelling copy.
Author Collier explains that all you need to know about copywriting is reduce to " What is the bait that will tempt your reader? How can you tie up the thing you have to offer with that bait?"
In fact, his best hidden secret is the usage of persuasive chunk of language and irresistible offer.
To read this book and study the way he wrote this letters will help you improve your diction, style and become much more successful.
Magnetic Sales Letters
A collection of 29 letters that will help you understand how these successful letters were created.
They are a great resource and source of inspiration to make millions of dollars from home. Michael Kimble believes that the only thing you need to earn lots of money is to have the right product at the right time. That's why it's important to be aware of market changes, new products and new human behaviors needs and desires.
Influencing Human Behavior
Author Kevin Hogan has compiled his best guarded secrets about human psychology, how to influence behavior and close more sales in this book. He's developed powerful sales strategies based on the psychology of selling, to show you how to sell anything and earn millions.
Hogan has developed 21st Century Selling System: He believes win/win relationships create near-term wealth and long-term happiness, and is the foundation of his selling model.
To develop a successful selling process you have to understand your customers beliefs, attitudes and lifestyle.
So, if you want to close more sales, you have to focus on your prospect values and create rapport before starting to sell.
How To Write Blockbuster Sales Letter
How To Write Blockbuster Sales Letter is a powerful book that combines marketing psychology techniques and human nature to skyrocket your sales when you learn what makes your prospect rock.
Ben Hart provides you with detailed guide to create killer sales letters and lots of sample letters to illustrate his main points.
Whether you 're a copywriter, sales person or a marketer you will profit a lot from reading this book.
How to Make Your Advertising Make Money
John Caples is a master in advertising copy that sells. He knows how to command instant attention to his headlines, hook the reader and persuade him to buy on the spot.
Advertising is about informing and persuading, and if you can create a compelling short message for small spaces like Caples, you will be a well-sought after copywriter.
Learn from him and succeed.
How To Write Words That Sell
If you are new to ad writing and need some simple and clear directions to create ads, "Write Words That Sell" is the book for you.
Author McCraigh guides you step by step to create attention-grabbing headlines and outstanding ads, sharing his own method. He also points out that "It's Not The Product-It's The Offer." what really counts to sell your products.
Positioning: The Battle for Your Mind
"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...." --David Bohnett, Chairman and Founder of GeoCities
This book is a master work about positioning your products or business in your customers' mind. Author Ries and Trout explains that the strategy to occupy the brains of consumer is easy: You should research the market and see where there's a gap you can fill with your products and display your value and benefits to shrink/block your opponents' power so that they can't even position themselves on second place.
In an overwhelmed informed world, the best way to succeed in positioning your product is simplicity. You can even create a new ladder and a new name for it.
The best place to start with positioning is to use your opponents' weaknesses together with the observation of current trends and how you can take advantage of them.
"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." —Joseph Sugarman, author of Triggers
The book presents 17 chapters full of strategies and tactics together with a Bonus Section filled with hypnotic email examples.
Vitale said “Hypnotic writing captures more readers and keeps them longer. The secrets in this book will help you make your writing stand out in the crowd.”
This is just what you need today to stand out in a crowded ad world.
Unlimiting Selling Powers
Ultimate Selling Power teaches you how to use bewitching language to create an irresistible selling bond between you and your prospect and close more sales.
Authors Moine and LLyod include NLP (Neuro-linguistic programming) in the selling process and shows you how to predict your customer's behavior while buying. To this, they add how to improve your sales presentations and selling scripts.
How To Write a Good Advertisement
Authour Schwab shows you the basic elements of any ad and how to master them. He points out how important it is to inspire your customer with emotional triggers, followed by logical explanation to help them rationalize what they are doing.
The book offers powerful information to improve your writing and keep the customer engaged till the end, that's the main purpose of your ad. If you succeed your copy is persuasive.
The book is a short pragmatical copywriting course. Structured in chapters, that mingle concepts with examples, and quizzes at the end to check how much you have learned.
Hey Whipple, Squeeze This
"Classic must-read Sullivan mixed with innovation master Boches make the perfect duo. This is the book that will help guide new talent to great career starts. Required reading for a new era." —Deborah Morrison, Carolyn Chambers Distinguished Professor of Advertising, University of Oregon.
Hey Whipple, Squeeze gives you a down-to-earth view about advertisement today and how to become a top advertiser. The book teaches you how to tell brand stories and create unforgettable online experiences for your visitors based on authenticity, simplicity, storytelling, and conflict.
The main purpose of a copywriter is to write copy that stands out and impress readers no matter how much noise deafen them. So this guide is a must-read fro anyone who want to succeed as an advertiser.
No B.S. Marketing To the Affluent
This is a fascinating book about marketing successfully to the rich, those who don't care how much they have to pay but only concentrate on satisfying their desires. In this book you will learn how the affluent think, behave, where to meet them, what their hidden fears and insecurities are, and how to become a millionaire selling products to them.
A great insight about a quite specific population that's growing and can turn you into a millionaire if you become aware of their existence.
Harnessing The Science of Persuasion
The art of persuasion is not only an excellent tool in selling but can be used in any occasion you have to do a team task. Here Cialdini explains that executives could learn how to be persuasive and become more effective in a relaxed way if they apply the basics of persuasion such as:
- People tend to accept guidance from those they consider like-minded peers.
- People cooperate more with those they like.
- People tend to treat others, the way they are treated.
- People tend to keep promises they have made voluntarily.
These and other principles can be applied to become a master of persuasion.
Covert Persuasion shows you all the persuasive tricks you need to know to be a successful sales person and better copywriter.
Author Hogan, with great knowledge of human psychology guides you step by step to develop an outcome-based-thinking program to achieve your goal and take your customer along from his position to yours.
He also points out you have to understand how people make decisions, how they remember the past and how they see the future. In addition, he indicates why the client is always right and the most common reasons your prospect say "No" and how to overcome it.