Influence: The Psycology Of Persuasion
by Robert Cialdini
Review by Monica Di Santi
June 1, 2022
Influence, a New York Times bestseller explains the six principles of persuasion that are used as weapons to persuade people to act in a desired way. These techniques are great resources to win people and be popular.
For marketers, it's among the most important books written in the last past 10 years. Journal of Marketing Research