The Copywriters Handbook
by Bob Bly
Review by Monica Di Santi
May 24, 2022
The Copywriter’s Handbook is an essential, simple and well-written must-have for any new and experienced copywriter because author Bly describes in a simple and concise language the steps to follow to create copy that sells.
Bly claims that the essential tasks your copywriting should achieve to succeed are:
- Get attention.
Author Robert Bly is a chemical engineer and well-known copywriter who has published more than 100 books. In 1985, at the age of 27, he published his tenth book, The Copywriter's Handbook.
Bly emphasizes that advertising doesn't have to be cute or entertaining. Its only goal is to sell your product or service.
goal of advertising is not to be liked, to entertain, or to win advertising awards; it is to sell products. The advertiser, if he is smart, doesn’t care whether people like his commercials or are entertained or amused by them. If they are, fine. But commercials are a means to an end, and the end is increased sales—and profits—for the advertiser. p. 19.
Author Bly explains extensively about how to create headlines, the motivating sequence, support sales arguments,how to deal with a copywriting assignments among many other informative and helpful information..
No doubt this is a great book that will help you improve your copywriting and increase your success.
Add a comment