Tips to Promote your Small Business Online Effectively
What is a Call To Action?
A call to action is a tool used on websites and social media to prompt an action. Generally, with the shape of a colorful button, the call to action is designed to call readers' attention and instruct them what to do next.
Calls to action are guideposts on the buyers' j...
Offers are everywhere on the internet, but how much do they sell?
Hmmm.
Some do pretty well, others not so much.
Why?
Because similar offers are everywhere. They don’t show something that enables a difference to attract more customers. Generally, the customer experience is boring and poor,...
What is a Digital Marketing Plan?
A digital marketing plan to drive profit is the written description of your goals, objectives, strategies and tactics to promote and sell your products or services online.
This written document details what you are going to do to make your products attractive...
What is Native Advertising?
Native advertising is paid content that brands display on platforms different external platforms, such as search engines,social media, e-magazines and e-newsletters.
In-feed ads are less intrusive because they take the shape of the media the reader has chosen. They...
What is Clear Messaging?
Clear messaging is the art of communicating powerful ideas in an easy-to-understand way. This type of communication delivers a single idea, uses simple grammar and every day language.
Business messages should be crystal clear to rise above the com...