Tips to Promote your Small Business Online Effectively
What is Native Advertising?
Native advertising is paid content that brands display on platforms different external platforms, such as search engines,social media, e-magazines and e-newsletters.
In-feed ads are less intrusive because they take the shape of the media the reader has chosen. They...
What is Clear Messaging?
Clear messaging is the art of communicating powerful ideas in an easy-to-understand way. This type of communication delivers a single idea, uses simple grammar and every day language.
Business messages should be crystal clear to rise above the com...
What is Value Proposition?
A value proposition is a statement that tells customers what exclusive advantage they’ll get when they purchase your products, services or solution.
The value you offer should meet customers’ need, provide a superb customer experience and meet their expectations....
The topic cluster model is a SEO content strategy that groups articles around a particular topic. Internal links from and to a pillar page connect them all.
The topic cluster strategy helps you meet visitors' search query expectations much better, while visiting your website.
Direct response advertising and brand advertising are two types of ads widely used. Although both of them are part of marketing communication, and their common purpose is to entice prospects and eventually makes a sales, these two kinds of advertising are quite different.