Create Purposeful Content Marketing and Skyrocket your Profit

This proven recipe let you create captivating marketing content pieces to satisfy your business' goals and delight your audience.

by Monica Di Santi

November 28, 2024

Purposeful content marketing creation has turned into a challenge as content is everywhere.

It’s an overwhelming demand that keeps you working a day and night.

Websites, videos, social media, emails, ads and more.

Business success starts with the creation of purposeful content.

Every single business publishes its own content marketing to grab their target audience attention.

And it’s crucial because…

these days, content is the way to reach prospects, engage them, turn them into leads and eventually customers.

Your business has to create purposeful content marketing to stand out from the crowd and earn that audience's valuable attention.

Stunning visuals and strong persuasive messaging generally does the trick but...

to be successful in this endeavor, you should also bear in mind your company’s goals, the key messages and available resources to create the most attractive content you can produce.

But…

if you want to maximize engagement and conversion,

always consider what your prospects want and need.

So, when you combine your business goals and what your audience is looking for, you find the right messaging that resonates with prospects and increase engagement.

Easy, isn’t it?

Perhaps it’s not always so easy.

So, where can you start?

Define your content marketing goals and create a plan of action.

What are Content Marketing Goals?

A goal is the achievement of a planned task within a certain time-frame.

A goal always gives you direction, shows you the path to take and remove hesitation and doubt. You know where you start and where you want to go.

Once you arrive to your destination you can assess how well the performance was. A company’s vision is its ultimate goal. That’s what they want to achieve in the future, On the other hand, their mission is their plan of action. It’s what they do today to reach their future goals.

“Begin with the end in mind.” — Stephen Covey

A content marketing goal is the particular purpose that a company desires to achieve with different content marketing pieces.

The most common goals are brand awareness, lead generation, brand loyalty.

Goal setting allows you to measure the success of your marketing efforts.Then, you just have to analyze the result and tweak it, if necessary.

Why are Content Marketing Goals Important?

Content marketing goals are important because they create a framework of work to make the generation of content easy and with a purpose. This type of content is more effective and triggers a higher level of engagement.

Content Marketing Goals :

Provide Direction

A goal shows you the road to success. When you start a journey, you know which road takes you to the destination you have chosen. There’s no way to miss the target. The same happens when you are generating content marketing pieces. Always bear in mind who you're writing to and on what stage of the buyer's journey your prospects are.

Support your Company Goals

Each piece of content you create should help achieve your company’s goals. So, setting clear goals make the task not only purposeful and successful but at the same time easier because goals provide a roadmap for your work.

Help you Assess your Results

When you have a goal, aligned and well defined and it includes some sort of quantitative format, makes it easy to measure your performance and see if you have succeeded or failed.

Avoid Waste of Time and Resources

When you set goals and have a plan of action together with the resources available and the assigned people to do the task in a certain timeline, you optimize the usage of your resources and avoid loss.

How do you Set Goals for Content Creation?

Smart Goal Setting

SMART goals were used for the first time in 1981. George T. Doran, a consultant and former director of corporate planning for Washington Water Power Company, published this revolutionary approach to a goals in a paper.

Smart goals should be specific, measurable, attainable, relevant, time-bound goals

Current Content Analysis

Have a clear picture of your already published content. Consider the level of success, checking metrics such as engagement and conversion. Take note of gaps and failures to improve. You can also monitor what your competition is doing to have a bigger picture of the situation.

Goals’ Hierarchy

Not all goals are equally important or necessary. At least establish a priority sequence of goals to pursue. If you don't know where to start, concentrate on web traffic, lead generation and sales. Now determine the company’s needs to create your own list of goals.

Measurable Goal Component

One way to be successful in the creation of your goals is to express them using numbers. This gives no room to speculate or be inaccurate.

So whenever you write your goal, use numbers, such as saying you want to increase your web traffic 5% by the end of the month of December.

Goal Completion Date

A relevant goal should have a deadline to be relevant. So once you have chosen a relevant goal, and determine the plan of action, add a timeline. i.e. goal completion date.

Metrics

According to your company’s need and goals established, choose the KPIS ( key performance indicators) you want to measure to consider the task successful.

Content Marketing Goals that Really Matter for your Business

Build Awareness

Building brand awareness means to position your brand in customers' minds, so they can think of you as solution when they have a problem you can solve.

Use regular communication and stunning images. Create memorable interactions with the brand.

Educate your Target Audience

Make people aware of a problem they don't know how to solve, explaining your solution, transformation offered, and benefits.

Attract New Customers

Create content with the purpose of attracting now customers, such as interesting ads, social media posts.

Deepen Customer Relationship and Foster brand loyalty

Create loyalty program, contact old customers on their birthdays and other important date, inform them about new products and special discounts. Take good care of your target audience

Improve your SEO

Optimize your webpages, applying SEO rules, use hashtags and more, so you can rank high in search engine results,coming across potential customers on the web-

What are the Most Common Marketing Key Performance Indicators?

To judge content performance ,you can measure these different item..

Website Content

• web traffic
• traffic source
• unique visitor
• returning visitor
• time spent on page
• bounce rate
• quantity of mobile and desktop visitors

Email Campaign Content

• open rate
• click-through rate
• conversion
• Opt-out rate
• new subscribers

Social Media Content

• number of followers
• post reach
• post engagement
• likes and comments
• click-through rate
• conversion

How to Track Content Performance?

Google analytics face-book and Instagram insights together with surveys are the most popular methods to keep track of your key performers indicator.

They provide enough details about your audience's behavior to let you know how successful you were in your campaign and what type of content to use again and which one to avoid.

Conclusion

To create purposeful content marketing and skyrocket your profit you have to define your business goals, your audience's wants and create a successful content that works as a bridge between the company and the public.

To put it in very simple words: GOALS+ACTION+METRICS

This effective content with well-defined goals and regular measurement engage your audience, trigger their action and skyrocket your profit..