Profitable Headlines and Hooks you Need to Skyrocket your Sales

by Monica Di Santi

September 24, 2024

In a competitive world where many people offer magic solutions with dubious results,

be the one who attracts the right readers with irresistible headlines and hooks.

Then, guide them to a well-deserved and profitable solution.

Offer clients an easy way to solve their problem and make them happier.

How do you engage your readers?

Start your writing with an interesting introduction that calls the readers' attention. Combine your headline and the first paragraphs of your writing to create a profitable hook.

A headline and hook are a match made in heaven.

Each member has to perfectly complement the other.

The Headline’s purpose is to make digital hunters stop , create curiosity and raise their desire to know more.

Then, the hook builds up on that initial emotional response, connected to readers' need.

A headline and hook are a tempting pair that gives readers an initial promising peak into what is a perfect solution for that problem that keeps them up at night.

What is a Headline?

A headline is the title published above your piece of writing, indicating the main topic and the type of information your copy will provide.

A headline is a stopper, a statement that calls readers' attention. A quick reading will let them know if it's worthy to go on reading.

Your headline has to answer their questions and make readers believe something promising is coming.

A successful headline should always offer some kind of benefit or promise combined with curiosity, in relation to readers' interest.

You have only a few seconds to grab your readers' attention.

To make matters worse, 80% of people read the headline and only 20% read the complete copy.

That's the reason why you have to craft powerful headlines

What is a Hook?

The writing hook generally includes the first paragraphs of your copy whose goal is to lure readers deeper into the topic.

This information makes readers so interested in the details you're providing that they cannot refuse to go on reading to learn more.

To write a good hook you need to have a good knowledge of your audience including not only the demographic information but their pain points, dreams, places they hang out online, how much they know about your product and even what type of language they use.

Why? You are wondering.

Because depending on the level of knowledge your readers have about their problem, available solutions and level of pain you should approach them in different ways.

Proven and Time-tested Copywriting Hooks

It’s not a secret that some copywriting formulas are very effective and they have helped businesses make fortunes with well-crafted copy that converts.

The headline is the most conspicuous part of your copy and have to command attention. Once you succeed in this stage, the next step is to deepen the readers' interest in the next paragraphs.

Although you can use several copywriting techniques to write your hooks, the most compelling ones are the following:

The Big Promise Hook

When you promise your client to solve a big problem, their struggling decreases. A feeling of ease invade them. Their spirit lift as they look forward to the reward of a better future.

Remember there was a time when people’s word was enough to believe they would fulfill their promise.Clients expect you to keep your word and fulfill your promise,i.e. to deliver the results you have promised.

Promise is the glue of our society. Agreements generally promise to do certain things during a period of time and that keeps society working. You promise to:

take care of your spouse when you wed
pay your rent regularly
pay your credit card in due time every month.

The Story Hook

As humans we’re wired to pay attention to stories because they have been used since the beginning of times. Millions of years ago, human beings got together around the fire to tell stories that worked as learning lessons and warnings to protect themselves from evil.

Stories are considered evolutionary because humanity has evolved based on stories that have passed from one generation to the next one.

So, when you tell a story people can relate to, they definitely pay attention, they can see themselves as the hero of that story.

The Problem-solution Hook

Our problems live on our minds. We worry, we stay up late at night, thinking about them. We’re wired to believe that thinking about a problem is a way to find a solution for it. Psychologically speaking, when we think about our difficult situation we’re empathizing with our internal pain and taking care of them.

This is the reason why the problem-solution hook works. You start talking about that pressing issue your client is suffering from. You describe it in detail, letting them realize you’re quite aware what that kind of problem means.

Then, you introduce your product or service as a solution to what your potential customers are so worried about.

The Secret Hook

People love to hear secrets because that situation makes them feel important, reliable and supportive. On the other hand, the one telling the secret feels a relief because keeping the secret requires effort and a sense of isolation and guilt.

In this social context, secrets work very well to attract attention.

People want to learn about information that only a few share and may be extremely important because they get a sense of elite and exclusivity.

Shocking Fact Hook

A shocking fact works as a disruption of the peaceful state of mind of the people hearing.

The information heard goes against what hearers know or believe. So their minds go into an alert mood and trigger attention.

Anxiety, fatigue and depression may follow, creating the desire to find peace of mind again with some available solution.

The Contrarian Hook

The contrarian hook is an angle used in copywriting that sounds unconventional, out of touch but definitely calls attention.

This angle shakes conformists, conservatives and logical statements

David Deutsch has shown how to use a “contrarian” angle that’s the opposite of everyone else in your market.

The great advantage of this angle is that when you read a statement you stop while thinking what the hell this is.

Conclusion

If you want to be successful writing copy, bear in mind that the most important part of your copy is the beginning, where you have to attract your readers and persuade them to go on reading.

That's the reason why your most important task is to write an enticing headline and hook that stop digital hunters.