Copywriting First Aid for Salespeople
Follow this well-known copywriting first aid formula, adapt it to different scenarios and create the effective copy you need in minutes.
June 12, 2025
Although all business functional areas are important,
without sales there’s no business.
Going bankrupt is a disgusting ghost nobody wants to be haunted by.
So, no matter how important all those activities in your business are , your priority is selling.
Yes!
Without sales there’s no money, no business, no life.
Selling online today is highly competitive.
To succeed you have to focus on standing out, offering a superior service.
But, how can you stand out in a crowded marketplace ?
With a compelling digital presentation.
Today most people start their searching for a product or service online.
And, there you have to be. They have to come across your service or products.
Even if your do face-to-face selling, today you have to sell online via website, email and social media.
This means you have to :
-
gather information
-
write down your message
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present them in an attractive way.
This is the moment when copywriting first aid gives you a huge advantage to increase your sales.
Though there are many formulas and methods to create you first aid copy,
AIDA is a simple and effective formula to have in mind every time you have to attract prospects.
The AIDA framework, is a supporting structure to create your marketing and selling message.
American marketing strategist Elmo Lewis has developed this template to create persuasive selling messages.
Lewis discovered that the buyer’s journey goes basically through four steps.
ATTENTION, INTEREST, DESIRE AND ACTION
If you follow this blueprint you are able to create powerful sales pitches the same way big companies do.
According to study.com Apple, Nike, Dove and Netflix
use this recipe, showing how popular the formula is in different industries.
What are the AIDA stages?
The four stages AIDA proposes help you push your prospect through their buyer's journey.
A stands for AWARENESS
Your first goal is to make audience aware of the existence of your product, service or brand.
This is the phase where you have to call their attention, make them stop and think,
this is interesting,
that’s for me and...
develop their interest to learn more.
I stands for INTEREST
Once people pay attention to you, it’s time to make them interested in what you have to offer.
You have to expand the idea the headline presents, going a bit deeper to make them understand there's something important for them there,
Talk about their problem, pain points and frustration. Provide some facts and talk about features
D stands for DESIRE
Describe the benefits your product, service or brand brings to people,
How the product solves their problem in a unique and new way,
transforming their lives, improving what ever they do.
Speak about your value proposition and how this new way of doing things has already benefited thousands of people.
Adapt your message to your prospects need and create an emotional bond.
This is the center of your marketing message and also gives personality to your brand.
A stands for ACTION
Now that your prospect is eager to get your product because of the wonders it does, and...
has discovered how good your product is and what a great transformation it brings to their life,
it's the right moment to make an offer
that trigger their action on the spot.
Whether you want prospects to sign up, download a resource or buy your product,
you have to tell them clearly what to do next.
Examples
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Conclusion
Today, salespeople need a quick way to create engaging messages that attract prospects, deepen their interest in their products and build up their desire to trigger their action quickly.
The AIDA method is the best copywriting first aid technique that help salespeople create powerful sales pitches and increase their profit.
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