Mix AI and Human Talent to Deliver Brilliant E-newsletters

Let AI be in charge of the mechanical and repetitive part of the task, while humans take care of strategy and effective customer connection.

by Monica Di Santi

April 18, 2025

The transformative power of technology has invaded every activity we know and has changed the way we work and live.

Generative artificial intelligence is the latest tool available to speed up the process of

generating ideas, data analysis, language translation, image creation and more.

So, use artificial intelligence to your advantage and deliver brilliant e-newsletters, that your customers will love and read.

What is AI Content Generator?

An AI content generator is a software tool that provides you with a text or image based on your prompts.

The combination of artificial intelligence and deep learning let you create articles, blog posts, social media content, visuals, music, code and more in minutes.

According to IBM, artificial intelligence is technology that enables computers and machines to simulate human learning, comprehension, problem solving, decision making, creativity and autonomy.

Deep learning is a type of machine learning that uses man-made neural networks to get knowledge from data, enabling computers to learn and make adjustments without external help, as reported by Cloudfare.

So, this software tool at your disposal emulates the human brain and does its work quickly and efficiently.

Why not give it a try?

How to Generate a Newsletter with AI?

Now, that you understand what artificial intelligence can do for you in your everyday life,

let's use it to create excellent e-newsletters.

AI content generators can compose a newsletter draft quickly if you prompt it to so.

Follow these steps and enjoy the output.

Create a Newsletter Template

First impressions count, so it's a good idea to dress up your newsletter before you put it in front of your audience.

Create a newsletter template representing your brand style and palette color with the help of AI.

It can help you select pre-designed templates and customize colors and font to comply with your brand's personality.

This digital facade gives your brand personality and let you stand out in the crowd.

Your brand newsletter template helps you create standardized e-newsletters, display consistency and build trust.

Every time customers see your newsletter, you reinforces brand recognition and creates a cohesive customer experience.

Write your Prompts

To get the best result from your interaction with AI agent, customize your prompts in each round of questions until you get the desired result.

Prompt to the AI Content Generator

Your Prompt: Generate a set of compelling content ideas for our next newsletter on this topic (specify the topic) that our audience will love.( specify the target audience). Bear in mind the articles that have already been published.

If this is your first interaction with the software tool, you have to provide information to the system. You can ask the machine to refer to your website or other websites with similar topics to get the necessary input. ( add a link to your website)

You also have to provide information about your target audience so the AI agent provides you with the right output.

After the first output, you can refine the text with new and more accurate prompts.

Go for it!

Assessment

Discover what several AI models have to say about the same topic. That way you’ll get a more rounded version of your topic. Available AI models like GPT-3.5, Gemini, Claude, LLaMA, and Stable Diffusion can help you do the task.

Ask the same question to the different AI models available and compare their output.

Use the output of one to create the next prompt in the same AI agent.

That way you'll get an improved version of the original output.

Repetition

Work with your text and your chosen AI model repeatedly, until you improve and refine the text as much as you want and. Ask the software tool to provide the links to the sources of information.

Build on previous prompts, be specific, use examples, include the writing tone you want,correct mistakes and give feedback.

Delivery

Schedule and send your newsletter to your audience.

AI-powered tools can help you provide personalization, scheduling, and even optimizing email delivery times.

The system can analyze subscribers' information to tailor not only content but images and headlines as well.

Reach to the conclusion what time it's best to send out your newsletter based on subscribers' behavior pattern.

Not bad, right?

Pros and Con of the AI content Generator

AI Content generators are sophisticated software tools that learn the fundamental patterns and structures of the data they have been fed with and then, combines and interrelates all the input to generate new output in a given natural language.

Wonderful, right?

It certainly is.

No matter how excited you feel about using this software that helps you to do your task fast

you have to be cautious.

Why?

Because AI content generators are in a experimental stage.

It's not perfect.

Mistakes turn up in the texts.

This AI models are great to generate ideas, write articles and newsletters but

AI agents have some limitations and you have to be aware of them.

Texts produced this way are quite mechanical and it's easy to identify they're the product of AI.

The tone of the text is monotonous.

Why?

Because the software training is based on published information on the web.

This means they use copyrighted data.

Many a times provides inaccurate response, which has to be refined with new and more appropriate prompts.

Also, some answers are completely wrong.

The Human Touch

No matter how wonderful this software tool is,

bear in mind that the only way this new tool can be successful is under the human´s guidance and supervision.

You are always in control when working with a AI Content generator.

Let's compare AI to a car.

A car is a vehicle that takes you from one point to another. Can this happen without a chauffeur?

You may say YES.

And you’re right. But...

How would you feel if you take a taxi without a human driver?

Will the presence of one make you feel safer?

Definitively.

That's the human touch.

The content generator also needs a human being at the wheel,

to lead it and make it go from start to end successfully.

When you choose to drive a car,

you don’t have to walk that distance.

You have a machine that makes your trip faster and more comfortable.

So, when you work with an AI content generator the human being is always in charge.

Once you get the first AI-driven text, you surely have to tweak it and add some emotional ingredient to appeal to your audience.

How to Include Emotions in a Text

Your intellect may be confused, but your emotions will never lie to you. Roger Ebert

Emotions are important because they are a kind of glue in our lives. They help us read the room, connect with others and make sense of the world. They are powerful indicators that help us make decisions.

There are many ways you can include emotion in a text but some options are:

• Look for mutual interests

It's easy to engage others if we can share some interests such as belonging to same football club, enjoying gardening, playing the guitar or piano, having the same profession.

• Include dialog, to create closeness to the reader.

Dialog is an everyday way of speaking. We address our problems in simple language. We talk to our friends, family members neighbors, co workers. That's why conversation is so powerful.

• Add curiosity to your statement.

• Don't provide every detail at the very beginning. Use curiosity to make your reader want to know more.

A headline like this,

Try this new pill to lose weight while you still eat all your favorite food.

certainly triggers curiosity inn the reader. .

• Tell a story the reader can relate to.

If you're targeting small businesses owners include an anecdote about an issues most small business owners has gone through, and they will relate to it, deepening their engagement with you.

• Tell a joke

This works the same way as a story. Tell your audience a joke about teachers if they are teachers or about doctors if they are doctors. People tend to laugh more when you're telling a joke about their activity.

• Mention the feeling in question.

  Add a description of that feeling.

  Do you hands sweat? Is your mouth dry?

• Use nostalgia.

Evoke emotions people have already experienced like joy, closeness, happiness.

If you mention what a good time you had when you were in Junior High, and give details of a particular situation, readers will easily relate the time when they attended school. Your statement

Conclusion

AI Content generator is a powerful tool that is transforming the way we live and work. You can be become far more efficient using this software tool to generate, ideas, articles and more but the software will always need the guidance and supervision of a human being to add emotion, sympathy and the human connection will take place.