An Unbeatable Digital Symbiosis

Digital content creation together with advertising and other marketing assets can create a digital symbiosis to boost your business growth.

by Monica Di Santi

March 23, 2025

In today’s fast-paced digital landscape, standing out in the crowded marketplace has never been more challenging.

Businesses must leverage multiple marketing elements to reach their audience effectively, and increase their ROI.

So, when I think of combining different marketing approaches, the word symbiosis comes to mind.

Yes, Symbiosis.

Nature teaches us that working together you get better result.

A term taken from biology and figuratively used in digital marketing to highlight the great benefit of combining content, ads and other assets to skyrocket your business growth.

Symbiotic relationships trigger growth. This cooperation between elements allows them to be more efficient and reach complex goals quickly.

So, why not use a digital symbiosis in your digital marketing approach and strengthen every asset you have.

Social Media-Content

Social media is a great tool to learn about your target audience's needs and preferences.These platforms provide detailed insight about specific demographic groups.

Facebook provides marketers with detailed information about their audiences: demographics, interests such as pages they like, and even purchase behavior. This platform also informs you about relationship status and location to give you a deep understanding of the group.

X also offer you interesting insight about your followers: demographics, interests, tweets they like, retweets and what type of content resonates with them.

Social media insight is your best asset to create content and ads that resonate with your target audience on these platforms or elsewhere.

SEO-PPC

Successful content not only attracts your audience but entertains and educate them while building up trust and brand awareness.

Great content has a good choice of keywords to have a chance to turn up in your audience's search engine results.

PPC ( Pay per click) helps you discover keywords that work well and you haven’t considered, as the system provides you with the terms people use to search for products similar to yours.

This information lets you understand your audience better, their needs and search intent.

This type of ads allows you test different types of copy without spending a fortune.

Hooray!

PPC- Content

With the information you gather during your PPC development you have all the elements to create stronger pieces of content, including the keywords and copy that you have already tested on ads.

PPC puts your message and website address in front of an audience interested in your type of product.

That’s great!

But there’s even more.

Those who click your ad, may be interested in checking your website and discover your content.

PPC brings traffic to your website!

Lovely!

Those visitors are interested in your products!

Isn't it great?

Content-Ads

Take the keywords and copy that have already worked in your content to your ads.

Yeah!

Create winning ads in minutes!

That content that was liked, shared, have several comments and even became viral, is the right choice of words to use when you write your ads.

You already know people loved it. So, why don't leverage it when writing ads?

Content-Landing Page

When it’s time to write a successful landing page, it’s a good idea to use chunks of tested copy and keywords that have been already successful.

Aha!

Where can you get that from?

Take a look at your winning ads and content. They provide you with the right message for your landing page.

That’s only the beginning, because, as you know, a landing page has many other elements to add, such as testimonials, FOMO technique or a bit of scarcity to trigger action.

Ads-Email Campaign

Once again, all the effort you've gone through to create efficient ads and content, can be leveraged in your email campaigns, too.

Sending emails to those who have already clicked your ad, or downloaded a free piece of marketing advice, gives you the advantage to know what they are looking for, what type of problem they want to solve and more.

Using familiar chunks of language that have already connected readers with your brand, makes persuasion much easier.

Conclusion

As you see, every piece of information you get through social media insights, ad tests or content engagement, together with social media insights help you create more successful marketing pieces to become closer to your perfect content and be more successful.

You always has to bear in mind the buyer’s journey stage they are in when you reach out to them and use the best copywritng techniques to boost your success even more.