What Is UX-Copywriting?
July 2, 2021
Ux-copywriting is the writing of texts to guide digital users in a given context to make decisions with clarity while enjoying a satisfactory experience. Ux-copy turns up on interfaces,suggesting a course of action or explaining certain product functionalities.
These simple texts that pop up while using a product, are goal-oriented and have been written with users' needs in mind to provide them with an outstanding experience.
What Is User Experience? (UX)
User experience is the combination of feelings, physical and psychological response an individual has when interacting with your content. This is important for SEO copywriting because you need to know your prospects' intent to create your online copy.
User experience can include their intent before arriving, the experience itself and their behavior after interacting with your content.
In this complex interaction you have to bear in mind the human elements, the website architecture, the quality of content( entertaining and informative), the way that message is presented ( copywriting techniques) and the human reaction to it (behavior).
Different types of websites needs different types of copywriting:
-
Business website
-
Blog website
-
Portfolio website
-
Personal website
-
Nonprofit website
Peter Boersma, an expert in this matter, defines UX as term that reunites several disciplines underneath. He’s the creator of the T model diagram.
The T model has survived for years online and represents the most accurate assessment for the key principles that are involved in user experience in which he includes :
- interaction design
- information architecture
- marketing and communications
- usability engineering
- visual design
- information design
- copywriting
- computer science
Source:uxmatters.com
What Is Copywriting
Copywriting is the art of helping prospects take a smooth buyer's journey. The process starts with a message calling their attention to a message of their interest and follows explaining them how their lives will be transformed with the help of this product or service.Finally they are ready to take action and change their life.
Copywriting turns up on advertising, content, web pages social media campaign and much more.
Some Famous Definitions of Copywriting
“Here’s the only thing you’re selling, no matter what business you’re in and what you ship: you’re selling your prospects a better version of themselves.” – Joanna Wiebe
“The best advertising should make you nervous about what you’re not buying” – Mary Wells Lawrence
“Copy is a direct conversation with the consumer.” – Shirley Polykoff
“In writing good advertising it is necessary to put a mood into words and to transfer that mood to the reader.” – Helen Woodward
What is UX-Copywriting
Ux-copywriting is simple and concise writing that creates a satisfactory experience while somebody is using a product. The clear and concise language used on the interface, helps clients interact with the product to achieve their goal easily and without hesitation.
According to Marie-Pier Rochon, ux-writer, ux-copywriting deals with what steps those customers go through to buy your product, use your product or even connect with you when there’s an issue.
In the digital world, ux-copywriting turns up on :
- website menu and navigation
- Interface suggestions
- function explanation
- conversational chats
- Call to action buttons
Examples
1. Opt-in Box
Image source: www.wordstreams.com
This brilliant opt-in box includes:
- A hook to those who are struggling with paid ads.
- A great benefit. You'll get results in minutes! Who doesn't want that?
- Ask for your email
- The call to action is specific to the context
- Their privacy policy.at the bottom reassures you to trust them.
2. Chat
Chat boxes pop up when you visit website to help you get the right information immediately. This chat welcomes visitors and inform them they can get in touch with the company via chat. They include some options in case you're not quite what to ask.
3. Email Inbox
This regular inbox screenshot shows you that if you click on the menu word contact , the system displays a short and clear explanation of what that features does. Very handy. Isn't it?
Differences and Similarities
Although Copywriting and UX-Copywriting have some features in common such as helping people to go ahead based on their own needs, they also have some interesting differences:
1.Goals
- Copywriting : Achieve the buyer's journey
- Ux-Copywriting: Satisfactory experience in a given environment
2.Language
- Copywriting: Enticing,clear and encouraging
- Ux-Copywriting: Clear, concise and enticing
3. Method
- Copywriting: persuasive stories
- Ux-Copywriting: interactive conversations
Conclusion
Copywriting and Ux-Copywriting share the goal of working to help people achieve their digital goals quickly and without hesitation. Both of them are connected with web design and digital marketing. They also share the basic ingredients of copywriting to entice and delight visitors. Both types of copywriting take into account the audience language, their desires and guide them with words through a successful path.
On the other hand, they have specific differences that put them apart. Ux-Copywriting is used on web navigation, interface suggestions, practical explanation when working with a specific product.
Need help with copywriting? Contact us.
Add a comment